Activation intelligence for Mphasis Converge

Into the Zone — Austin · Aug 14–16, 2026 · Northgate Interactive (title partner)
Day 3 · live Click any figure to trace its source
Registered
41,280
Across 3 days
Checked in
28,940
70.1% show rate · benchmark 58%
Opted-in profiles
22,180
76.6% of attendees, first-party
Cost per body
$39.74
Program fee ÷ checked-in attendees

ZaraAI · read of the floor

Day 3 is tracking 12% ahead of Day 2 on check-ins. The strongest driver is not your largest talent buy — @MIRAVOLT is converting reach to attendance at 4.4× the roster average while costing a seventh of @HOLLOWJAX. Meet & greet queue has been above 40 minutes for two hours; adding a second lane would recover roughly 400 engagements before close.

Attendee Revenue Cloud

The signal chain, click to turnstile

Stream Hatchet sees the teal line. Nobody currently sees the orange one, or the distance between them.

Stream + social reach index (URL) Onsite check-ins per 2h (IRL) Creator post / appearance
1 2 3← → switch views
Reporting & Analytics

Which creator actually moved bodies

Reach and attendance are not the same buy. Sort by cost per body, not by followers.

CreatorReachAttributed regsAttributed check-ins Reg → doorTalent costCost per body
EntryPilot · check-in & badging

Zone utilization, rolling 60 min

Attendee 360

Who actually walked in

URL ↔ IRL overlap
9,410
Attendees matched to a verified stream or social session — 32.5% of the floor. The number the publisher has never been able to quote.